Looks are important, and first impressions last. People respond
on a level they aren't always aware of to shape, colour and typography.
Aesthetic presentation can have a huge impact on people's opinions, and
that's why creating effective branding is essential. We can help you
through this process - consciously constructing an overall feel or
impression for your company or product - from developing the name and
'personality' of your brand and working out a visual language to
communicate it, to logo design and creating publicity materials,
business cards, packaging and stationery.
Unlike print media, a website combines images, text and page layout to
create an interactive environment, offering a dynamic experience to the
reader. A website should be designed as if it were a three-dimensional
space which the reader is invited to explore. Good interface design can
help guide people through your site and call their attention to key
content. We can help you think about the goals of each page of your
site - from highlighting the content you want people to look at first,
to directing their eyes and guiding where they click next. If we are
developing a web application which requires more complex user
interaction, we can work with you to make their experience intuitive,
straightforward and appealing. Flexibility and usability are crucial,
which is why we prioritise standards compliance and cross-browser
compatibility.
A website can simply be the online equivalent of a glossy brochure -
a few attractive pages to let your potential customers know what you do
and how to contact you - but it can also offer you much more. Our CMS
(content-management system) will allow you to easily update the
information on your website at any time, without having to pay us or
anyone else to do it for you. We can create searchable online
catalogues or entire online shops. We can also build web applications
for internal use within your company - to help you with your stock
control, personnel management and timesheeting, workflow and document
management, and many other core business processes.
To provide you with the best options for how we can help your business,
first we need to understand how your business works. Before we start
building a web application for you, first we'd like to discuss what you
do and how you do it, and break this down to find the places where our
services can offer you a clear business benefit.
Your website is just one small part of your online presence. Your
customers may be discussing your company on blogs, forums, mailing lists
and social networking sites. If you approach them correctly then you
can join in with these conversations, gaining you valuable insights into
what your customers think, and an opportunity not only to get fast and
direct feedback on your existing goods or services as well as any new
ideas, but also to advise and support your customers at a
person-to-person level, building valuable loyalty and respect for your
brand. We can guide you through the various opportunities the Internet
now offers for directly engaging with your customers.